Music festivals are some of the most impressive live events currently being held around the world. From the major popular music festivals such as Glastonbury to small, almost cult festivals, that celebrate all manner of music. But have you ever stopped to think what it takes to organize and promote a music festival? Or perhaps you are thinking of promoting your very own festival? Well here are some great tips to help you along the way. Successful festival events can make huge amounts of money, but only if they have been well promoted and all the tickets have been sold.
Whatever the theme of your festival, you have to decide what type of people you think might be interested in it, and what things they will expect. Firstly, you have to select a venue, then the music, and then food and entertainment. Once you have identified your target audience, how do you think they want news to be transmitted? By social media, or by old fashioned fly-posters?
Run Smaller Events
If you are planning to hold a large annual event, then it can be a really good idea if you hold several smaller events during the year. This will allow you to keep in contact with your target audience and enable you to promote the festival. Also, these smaller events might attract new punters that previously had never heard of your brand.
Use Social Media
Just about everybody now uses social media to promote or chat about a forthcoming event. There are so many different groups on Facebook and Twitter that you can easily reach out to, and the response can be immediate. Social media is by far the fastest way to create a hype about your festival, and the best thing is that it is free. Twitter has grown into a powerful tool, and one of the reasons for this is that the artists often engage with their own tweets. Just keep to the formula#hashtag and you can focus on what exactly you want to promote. You can reach out to the artists that are scheduled to appear and get them to spread the word with their followers.
Work Around a Strict Timetable
Depending on what size of event you are planning you will have to gather a team around you. A timetable should be drawn up of responsibilities and the team should meet regularly with updates of tasks and milestones they have achieved. Remember to always prioritize, and if things are slipping somewhat always put the most important things to do at the top. T-shirts and merchandise can take second place to booking artists and arranging security.
Develop an Event App
Smartphones have brought event hosting into another world, get a professional company to build an event app that punters can download onto their phones. All manner of information can be stored, from who is playing where, to what times the artists appear on stage. Last minute changes to the schedule can be easily posted on the app for everybody to see. Promoting a music festival is not the easiest thing in the world to do, and really you should start off small and grow from there. Make sure to understand that being at a festival can be a lot more relaxing than actually organizing one and plan for that!